Digital Marketing Strategy
Assess your business, competitors and audience; define positioning, goals, budgets and a roadmap with measurable indicators.
Senior Digital Marketing Consultant & EducatorDigital growth,
Digital growth,
starts with your mindset
and smarter decisions.
I’m Majid Riazi. Through consulting and education, I help you understand the digital world and make more informed decisions for your business.
Think Digital.Understand the problem before choosing the tools.
STRATEGYDIGITAL MINDSETCONTENTLEADERSHIPGROWTH
01 / DIGITAL GROWTH SOLUTIONSAn integrated perspective,
An integrated perspective,
from strategy to sales.
We start by understanding the challenge, then choose services and channels around your business goals. The scope of delivery and responsibilities are defined in the collaboration proposal.
Discuss your needs ↙
Digital Campaigns
Develop the campaign concept and message, segment audiences, choose media and landing pages, and plan delivery, testing and evaluation.
Digital Sales & Marketing
Map the journey from lead generation to sales, align marketing with the sales team, and define follow-up and retention processes.
Digital Channel Strategy
Choose the right mix of website, search, social media, email and advertising for your audience, goals and budget.
SEO & Organic Growth
Review website technology, content, search intent and page structure; develop a plan for greater search visibility.
Content & Digital Branding
Define brand messaging, voice, content pillars and publishing schedules; connect content with audience needs and business goals.
Social Media Marketing
Define the role of each platform, plan content and engagement, guide visitors to your website, and set evaluation criteria.
Advertising & Performance Marketing
Plan digital advertising, allocate budgets and assess acquisition costs; improve messaging, targeting and landing pages.
Data & Measurement
Design a measurement plan and key events, assess GA4 and GTM requirements, and create a management reporting framework.
Websites & Conversion Optimization
Design user journeys, service and landing pages; identify obstacles in forms and purchases and prioritize conversion experiments.
Customer Relationships & Automation
Design lead follow-up flows, customer segmentation and email programs for return visits and loyalty.
Team Training & Development
Assess the learning needs of managers and teams; explore Think Digital, Lead Digital and workshops tailored to organizational challenges.
02 / THE LEARNING PATHThink digitally.
Think digitally.
Lead digitally.
Two courses to shape your perspective on the digital world, taught by Majid Riazi.
Think
Digital ↗
Digital ↗
Think Digital
Activate your digital mindset. Before using any tool, learn to think clearly. Build foundations in audience understanding, data-driven thinking, content and the customer journey.
Lead
Digital ↗
Digital ↗
Lead Digital
Lead digitally. Send a request for the full course introduction and information about the next available session.
03 / BEHIND THE PERSPECTIVEI’m Majid Riazi.
I’m Majid Riazi.
Your partner on the digital journey.
A computer science graduate with more than 20 years of experience in the digital world and a history of collaboration with Iranian and international brands.
DBA · MarketingFaculty of Management, University of Tehran
Digital Marketing Teaching CertificationRauf University, Turkey
Speaking & Event JudgingCollaboration with entrepreneurship at Sharif University
Corporate TrainingTraining staff at dozens of companies in online sales and marketing
Before choosing a tool, we need to understand the problem we want to solve.
Think Digital starts with a change in mindset, then explores audiences, customer journeys, branding and content.
Let’s get acquainted ↙One path. Four clear steps.
01
Listen & Understand
Discuss your business, audience and current challenges.
02
Set Priorities
Choose the challenge that deserves attention first.
03
Map the Path
Agree on the plan, scope and evaluation indicators.
04
Learn & Review
Review feedback and refine decisions using data.
Experience & CollaborationsJourneys I have shared
Journeys I have shared
with brands.
Selected names from my collaboration history, from Iranian businesses to international projects.
Elitek Part
Automotive Parts
Visit the brand’s website ↗Novus Attractions
Canada
Visit the brand’s website ↗Motelle Property
Turkey
Visit the brand’s website ↗Iranpooshak
Apparel
Visit the brand’s website ↗Other featured collaborations
Diginext · Digikala’s technology armTalavangAlaedin TravelPetrofundMangSalisKimia CeramPakchoobZarpadPars LentPars GasPoonezJibDict · TurkeyHich App · United KingdomHampayabBeautify
04 / THE THINK DIGITAL JOURNALIdeas for
Ideas for
clearer thinking.
My notes on strategy, content and decision-making in the digital world.
New articles will appear here soon.
Before we begin
Your questions
Does Think Digital require prior experience?
The course starts with the foundations of a digital mindset. It is designed for newcomers to digital marketing, small-business owners, freelancers and content creators.
Does Think Digital teach individual tools?
The main focus is how to think. You will become familiar with channels and tools, but the course does not provide specialized hands-on training in every individual tool.
When do the courses take place?
Complete the interest form to learn about upcoming dates, pricing and venues. Details for each session are shared before final registration.
How can we start a consulting engagement?
Use the form below to describe your business challenge or goal so we can assess the opportunity and scope of collaboration.
05 / START A CONVERSATIONWhat’s your challenge?
What’s your challenge?
Let’s start here.
For consulting, team training or course information, tell me a little about yourself and your goals.
Submitting a request does not confirm course registration or a meeting time. Your details are used only to follow up on this request.